Microsoft’s iPod competitor, the Zune, was supposed to offer a ton of features previously unavailable in MP3 players. The biggest promise, and one music mavens have been looking forward to for years, was the music sharing feature—the ability to send songs wirelessly to other Zune players. What all-knowing too-cool-for-school hipster wouldn’t jump at the chance to spam their favourite Scandinavian import or Montreal francophone indie band to everyone they knew?
“Beam your beats with wireless Zune to Zune sharing,” the Zune website says. If that was all there was to it, then Microsoft would have a winner on its hands. But any time you include the words “music” and “sharing” in the same sentence, you can expect a subpoena from the RIAA shortly thereafter. Before the record industry was ready to sign off on the Zune marketplace, Microsoft’s iTunes Store competitor, they demanded that certain restrictions be made.
So “Beam your beats” becomes “Beam your beats, but the song expires in three days or after three plays, whichever comes first, even if the song you’re sending is you singing Appalachian folk songs in the shower.” And now it turns out even those restrictions weren’t good enough for some. If indeed about half of the Sony and Universal rosters are covered under the sharing blackout, then the vaunted wireless music sharing feature is a non-starter. Now it’s “Beam your beats, but the song expires quickly, unless we don’t want you to share the song at all, in which case don’t beam anything.” Somehow I don’t think that particular slogan will catch on.
Even though there’s no love lost for the iPod, it’s becoming increasingly clear that between this sort of invasive DRM and Microsoft’s “royalty payment” to Universal for every Zune sold, the Zune is nothing more than a cut-rate trinket, severely hobbled in order to please the RIAA. Only the RIAA and Microsoft could find a way to turn the iPod’s lack of a cool feature to Apple’s advantage.